01
Enter motorsport
Define the categories, contacts and initial approaches suited to your offering.
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AUTOMOTIVE & MOTORSPORT
Develop your business
in motorsport.
Circuits, teams, brands, suppliers and investors: Alzan supports the commercial relationships and projects behind the industry.
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THE SECTOR
A sporting ecosystem.
Business challenges.
Motorsport brings together teams, manufacturers, component suppliers, circuits, organisers and financial partners. Alzan helps identify the right contacts and build an approach suited to your place in this ecosystem.
BUSINESS DEVELOPMENT
Enter the sector.
Develop your relationships.
From defining targets to following up negotiations, Alzan supports the stages agreed for your assignment.
02
Find the right partners
Identify commercial, technical or event partners against your criteria.
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Open new markets
Find local contacts in Europe, the Middle East or North America.
Explore this support ↗AREAS OF SUPPORT
Six ways to support
your motorsport project.
Sector expertise applied to practical needs.
01
Motor racing circuits
Support development projects, commercial partner searches and discussions with investors.
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02
Racing teams
Find sponsors, suppliers, service providers or financial partners for a racing programme.
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03
Motorsport strategy
Clarify your positioning, map relevant organisations and structure your business development.
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04
Sponsorship & activation
Connect a brand’s objectives with the opportunities offered by a team, circuit or event.
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05
Classic cars & racing assets
Identify vehicles and specialist contacts against a buyer’s criteria.
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06
Suppliers & technical service providers
Find manufacturers, components and engineering or preparation services.
Explore this support ↗THREE DEDICATED PATHWAYS
Choose your approach.
Each pathway sets out who it is for, the approach and possible actions.
AN INTERNATIONAL DIMENSION
Europe, the Middle East
and North America.
The choice of markets and events depends on your business, calendar and the contacts you are seeking.
01
Europe
Circuits, teams, manufacturers and suppliers: research tailored to your discipline and markets.
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Middle East
Identify local organisations and relevant partners for development in the region.
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North America
Approach teams, businesses and projects aligned with your commercial objectives.
Explore this support ↗YOUR PROJECT · AUTOMOTIVE & MOTORSPORT
Which project would you like
to move forward?
Explore the support available for your objective.
Circuit project
Clarify the project, identify partners and prepare discussions with operators or investors.
Explore circuit projects ↗Invest in a racing team
Define your criteria and identify teams with which to explore an investment.
Explore the support available ↗Buy a classic car
Define the vehicle sought, identify specialist contacts and prepare discussions with sellers.
Describe your search ↗Sponsor a racing team
Identify a racing programme that fits your objectives and build a suitable partnership.
Explore partnerships ↗Develop in motorsport
Target relevant clients, suppliers or partners and organise your commercial approach.
Explore business development ↗ADVISORY & BUSINESS DEVELOPMENT
Supporting racing teams
in their development.
A commercial approach tailored to European racing teams. The scenario below illustrates a possible need, not a client result.
ILLUSTRATIVE SCENARIO · RACING TEAM ADVISORY
Structure a European racing team’s business development.
A racing team wants to grow its revenue and relationships with businesses. It needs to clarify its commercial offer, prioritise opportunities and organise outreach.
01
Clarify objectives and offers
Review the racing programme, commercial needs and services actually available: partnerships, hospitality, events or other services depending on the team’s activities.
02
Build a relevant proposition
Connect each offer to the target company’s objectives: client relationships, visibility, content or technical collaboration. Clarify the benefits and resources required.
03
Structure the commercial approach
Prioritise prospects, prepare materials and support discussions, proposals and negotiations with shared follow-up.
THE DECISION TO PREPARE
Which offers and prospects should be prioritised to develop the team’s business beyond a one-off sponsor search?