01
Targeted event presence
Identify relevant races, trade shows and meetings, then prepare the conversations useful to your development.
AUTOMOTIVE & MOTORSPORT
Develop your visibility
in motorsport.
Events, media, hospitality and partnerships: build a presence aligned with your commercial objectives.
Explore Alzan’s approach ↓
THE CONTEXT
Be present in
the right environments.
A motorsport presence needs preparation: which events, which contacts and what objective for each meeting? Alzan helps select formats and prepare discussions.
02
Media & content
Find specialist media, photographers, creators and distribution partners suited to your project.
03
Hospitality & business relationships
Build a meeting format and identify the people to invite based on your objectives.
04
Brand-team partnerships
Select racing projects whose positioning, markets and calendar fit your brand.
Explore this support ↗AN INTERNATIONAL DIMENSION
Europe, the Middle East
and North America.
The choice of markets and events depends on your business, calendar and the contacts you are seeking.
01
Europe
Circuits, teams, manufacturers and suppliers: research tailored to your discipline and markets.
Explore this support ↗02
Middle East
Identify local organisations and relevant partners for development in the region.
Explore this support ↗03
North America
Approach teams, businesses and projects aligned with your commercial objectives.
Explore this support ↗ADVISORY & BUSINESS DEVELOPMENT
Supporting racing teams
in their development.
A commercial approach tailored to European racing teams. The scenario below illustrates a possible need, not a client result.
ILLUSTRATIVE SCENARIO · RACING TEAM ADVISORY
Structure a European racing team’s business development.
A racing team wants to grow its revenue and relationships with businesses. It needs to clarify its commercial offer, prioritise opportunities and organise outreach.
01
Clarify objectives and offers
Review the racing programme, commercial needs and services actually available: partnerships, hospitality, events or other services depending on the team’s activities.
02
Build a relevant proposition
Connect each offer to the target company’s objectives: client relationships, visibility, content or technical collaboration. Clarify the benefits and resources required.
03
Structure the commercial approach
Prioritise prospects, prepare materials and support discussions, proposals and negotiations with shared follow-up.
THE DECISION TO PREPARE
Which offers and prospects should be prioritised to develop the team’s business beyond a one-off sponsor search?